About.

Established in 2017

Established in 2017 by founder Anthony Lipscomb this start up company has taken off with its specialized take on large graphic printing, allowing the client to not only change the color of their vehicle but put their very own brand on it. Seeing the company's success over the past few years and the growing demand in this industry, new owner, Alfredo Soto, has taken the opportunity to keep Anthony's dream and vision alive.

Our ​Goal

Our goal is to first provide accurate, prompt customer services to our clients. Our second goal is to create a design that boasts your brand or personal image and bring it to 3 demential life, wether that be a custom wall mural, a color change or graphic print on your commercial vehicle. Our most important goal is to produce you will a product you are proud to show off.

Check out our work

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Alfredo
President/Installer

 Alfredo, is the president and CEO of Direct Effect Wraps. He is not afraid to get his hands dirty and works on every install along side our other installers. He prides himself on the craftsmanship and quality of each job leaving our shop.  

Alfredo has an eye for high–end automotive customization. He'll be able to help you stylize your vehicle so that it's a one-of-a-kind piece of art. 

Why did you get into this business?
Several years ago I got a color change wrap on my car and started learning about the process and all the other things that you can do to stylize and protect your vehicles. These are truly great products that I want other people to have. Also, I own a restaurant and the things you can do to advertise with vinyl and other products is incredible!

Nicole
Project Manger/Creative Director

Nicole got her start in the vehicle wrap industry as a graphic designer in 2016. Since then, her knowledge in the industry and her design expertise has allowed to grow into her major role at the company.

Nicole prides herself in her ability to educate clients on the advantages of our products as well as help businesses come up with strategic marketing and original designs.

What do you like best about working at Direct Effect Wraps?
I love helping local business (especially non-profits!) come up with creative designs that promote their brands! It's fun to see my work driving all over San Diego.  

Luis
Installer

Andres
Installer

Kendra
Co-Owner/Administration

Vinyl Wraps, Paint Protection Film (PPF), Window Tint, Ceramic Coating, & More

​Direct Effect Wraps is the top-tier car wrap customization shop in San Diego. Our office and installation bay have all the latest, cutting-edge, equipment and tools to help ensure we are at the top of the vehicle wraps industry. We offer only the highest quality brands of material for vinyl wraps, tint, and paint protection film.  Some of the film brands we use include 3M, Xpel, Avery, and Inozetek. We offer everything from full color change wraps, custom car wraps,  tint, PPF (clear bra) , powder coats,  and ceramic coating.

The evolution of the vinyl wrap industry is quite remarkable. With the development of high quality materials and seamless installation techniques,  wrapping your vehicle has become the preferred way to change the color of your car. Beyond the advantages of paint protection and customization, vehicle wraps provide eco-friendly solutions to change the color of your vehicle, or whatever you want wrapped. Not only are vinyl wraps eco-friendly, but their longevity, durability, conformability, and ease of removal have also evolved.  Although many people want their San Diego car wrap for aesthetic purposes, the benefits of wrapping your vehicle go beyond looks. We take total pride in what we offer, our techniques, the quality of our work, and the brands we work with.

Direct Effect Wraps is San Diego's go to Vinyl Wrap shop, and one stop shop to satisfy your automotive styling needs. We invite you to give us a call and get an estimate for your vehicle color change wrap, tint, or other auto styling need. 

Visit Us!

Come by to check out our shop, meet our team, and get help with your next project. We are located at:   8920 Kenamar Dr., Suite 207, San Diego CA 92121 (Same plaza as Duck Foot Brewing Co.)